Robe announces a new Mexican distributor – Showco – a well-established and
connected company headquartered in Mexico City and with sales offices in
Monterrey, Guadalajara and Cancun.
Guillermo Traverso, Regional Sales Manager for Robe in Latin America comments
with a large smile, “It is my absolute pleasure to be working with these bad
hombres! I am certain they will have great success in building our brand and taking
it forward in this vital and highly strategic market’.
Harry von den Stemmen, Sales Director of Robe s.r.o. adds, “Mexico is a key
market both as a gateway between the U.S. and Latin America, and due to its
vibrant live music and entertainment scene. It is also highly competitive, and we
are confident that Showco will offer us a strong and stable sales and marketing
platform to further establish Robe as a primary choice for rental companies and
lighting professionals throughout Mexico’.
Robe chose the eve of the 2017 Sound Check Xpo in Mexico City as the backdrop to
make this important announcement.
As the region’s most important annual entertainment technology trade show, over
the next three days, most of the key players in the Mexican market – and many
other Latam countries – will be visiting. They can chat with the Showco team and
see a range of Robe products in action in Hall Olmeca II, which will include the
best-selling Pointe, the signature BMFL series, the new Spiider LED wash beam, the
Spikie and many others.
Showco was established in 2002 as a distribution company focused on the
professional and semi-pro lighting markets. Success with a number of premium
lighting brands led to an expansion of the range to include rigging products, with
audio added to the portfolio a little later. The company is owned by GTM Holdings
and currently has around 45 full time employees – including sales, tech support
engineers and service and warranty technicians – across all the facilities that
include eight nationwide service centres.
Customers can visit their own “Showco Shops’ in downtown Mexico City, Cancun
and Guadalajara where they can receive training with specialised engineers and
benefit from a demo area to “play’ with the products.
Enrique Lask, CEO of GTM Holdings comments, “We feel we offer one of the best
professional live entertainment distribution operations in Mexico, working with the
top brands, so Robe –- currently among the worldwide leaders in the world of
moving lights – was a natural complement. It’s a win-win scenario!’
Enrique Patino, Commercial Director at Showco added, “I have long admired Robe’s
product and their reputation for uncompromised performance. To have the
opportunity to represent such a brand is obviously an honour and I am extremely
excited about this new enterprise’.
Lask concludes, “In Robe we have a full range of great products to cover all
markets … and a serious and highly-respected brand and team who will fully back
us up. We look forward to a productive and highly successful working relationship
with Robe for many years to come’.
