Robe enjoyed an action-packed LDI expo in Las Vegas, this year all the more
memorable for collecting a coveted 2016 Parnelli award in the “Indispensable
Lighting Technology’ category for the hugely successful BMFL WashBeam luminaire.
Robe highlighted two brand new products for the first time at a U.S. exhibition – the
Spiider LED wash beam – “the next big thing’ from the Czech manufacturer, and
Halo, an ingenious new LED “pixel technology’ device. Also new was the Spikie, a
small, super-fast LED wash beam.
The full BMFL range of high powered signature moving lights, popular in the U.S.
were also prominent on the stand, together with the elegant DL series of potent LED
luminaires designed specifically for the demanding worlds of theatre and
performance. The arty and scenic PATT range of retro-styled tungsten lights
additionally made an impact.
Much anticipated, 42 x Spiiders and 31 x Spikies were the visual centerpiece of a
special lightshow running every hour, each time attracting massive crowds to the
booth, further ramping up the Robe buzz.
The eye-catching theatrical booth concept that has featured at all of Robe’s major
trade exhibitions this year was continued, customized for LDI with a Broadway
street theme, complete with New York soundscape, news stand, a bar for happy
hours, warm Czech hospitality, cookies and other fun elements encouraging a great
atmosphere.
Two demonstration areas integrated into the main booth and meeting area were in
constant operation throughout the show, allowing visitors to take a closer look at
products of interest.
Robe’s own “Spiider Man’ – Danny Jonusas from the U.S. technical team – donned a
cool spider suit and strolled the show floor in a #catchthespiider social media
initiative that aroused plenty of response. Anyone posting a photo of Danny with the
appropriate hashtag across social channels … could come to the stand and claim a
goody bag of funky Robe Spiider swag.
Also incorporated into the slick stand design was a dedicated area for sister
company, architectural LED specialist Anolis, which was also kept its own sales and
technical staff busy.
Robe’s U.S. team enjoyed support from a dynamic international presence including
Robe’s CEO and co-founder Josef Valchar and Sales Director Harry von den
Stemmen, plus top management and sales anchors from key subsidiaries worldwide
including France, the Middle East, and Latin America, the U.K. and Asia Pacific … as
well as several of Robe’s proactive European distributors.
This reflected both the increasingly global demographic of LDI and the rich cultural
and commercial crossovers between North and Latin America in particular.
Winning the 2016 “Indispensable Lighting Technology’ Award underlined the hard
work, foresight and spirit of innovation encapsulated in Robe’s R “n’ D process …
which results in ground-breaking products like the BMFL range and specifically the
BMFL WashBeam which won the Award.
Another excellent expo reflects Robe’s continually rising brand presence in North
and Latin America.
