Syntec International is a forty year old firm that specialises in professional audio distribution. Their primary line is Sennheiser, and that firm, the world’s largest single audio brand, has just acquired Syntec.
CEO Bob Sloss told CX this morning that “the only real change is the name on the top of the paperwork – it’s the Australian team – same reps, same account managers. It’ll be Syntec with extra support.”
On September 2nd, 2013, Sennheiser electronic will take over the business from Syntec International into its own newly formed sales subsidiary, Sennheiser Australia Pty Ltd. This move will enable Sennheiser to be closer to its customers in Australia and New Zealand and further strengthen its position in the APAC region. “During the last three years, we have recorded high growth in the Asian Pacific region. This positive development shows that having our own local subsidiaries has been the right strategic decision. With a direct presence in Australia and New Zealand, we are well positioned for the future and can serve our customers with our expertise, the excellent service and quality that Sennheiser is known for,’ explains Daniel Sennheiser, CEO of Sennheiser electronic GmbH & Co. KG.
Bjørn Rennemo Henriksen is the designated Managing Director of the new Sennheiser subsidiary. He comes from Sennheiser’s Denmark-based subsidiary Sennheiser Nordic, where he was the Sales and Marketing Director for all Nordic and Baltic countries. He has been involved with Sennheiser in all business segments and in multiple markets over the last seven years, and brings a vast sales, marketing and product experience with him. “The opening of a subsidiary in Australia and New Zealand represents a significant commitment from Sennheiser to the market. I am proud and looking forward to working with the team to serve the Australian and New Zealand customers,’ says Bjørn Rennemo Henriksen.
