TC Group has appointed Andy Rust as its vice president of Marketing for Install & Tour (I & T), with responsibility for the marketing of TC Group brands – primarily Tannoy, Lab.gruppen, Lake and White Acoustic – in installed sound and touring markets.
Based at Tannoy’s headquarters in Scotland, Rust has assumed the lead role in the marketing of the Install and Tour verticals, the managing of the core I & T marketing team at Coatbridge, as well as the delivery of the marketing strategy and co-ordination of other marketing teams within TC Group offices in North America, Japan and China.
In congratulating Rust on his new role, Andrzej Sosna, CEO of TC Group’s I & T verticals, says: “Rust has a wealth of experience of marketing and the audio industry having spent 13 years at Peavey and the last nine of those as their European marketing manager. His diverse experience in traditional and cutting edge media tools will benefit us greatly in the Install and Tour market vertical in the coming years.’
With a degree in Business Studies, Rust’s wealth of experience in audio extends his personal life, having spent time as DJ in the Leicester and Nottingham areas of the UK, as well as being a keen producer. Committed to the new role, he has relocated to Glasgow, Scotland’s cultural capital. He took up the role of VP of Marketing on 3 November 2014.
“I am really looking forward to getting settled in and working with the fantastic team that TC Group has built up over the years. I am especially proud to be working out of the UK Tannoy office, having observed the company pushing their unique transducer technology forward, year on year, as well as manufacturing beautiful products out of this UK operation,’ says Rust.
“TC Group is a company I have admired for many years, having seen them make some extremely well thought out projects during my time in the industry. This now positions the group as a true force in most areas of the sound business and this is especially true for Install and Tour markets where I will be lucky enough to be focused. Their unique technology is delivering true meaningful value to the market and I am honoured to be given the opportunity to help continue their reputation for being the best; whether that is for their training, technology or their product launches.’
