Whilst the COVID-19 pandemic spells disaster for many industries – the travel, hospitality and entertainment industries in particular – many companies, and small businesses specifically, are having to go back to the proverbial drawing board to remain relevant.

Mstarr Productions and Events, a Gauteng-based Event Technical Solutions provider, have long been specialists in the sound, lighting, staging and Audio Visual fields, but with the current restrictions on social gatherings and impending self-isolation for South Africans, they, like many other technical services providers, faced a bleak quarter ahead as events have been cancelled and postponed indefinitely.

“We only had one option – to find new ways of doing what we’re best at to overcome the current crisis clients are facing” says Lior Manelis, Marketing Manager of Mstarr Productions. “We’re a small business – and we all know how at-risk small businesses are in the current economy – but being small also means we’re agile, we can adapt quickly, and that is exactly what we’ve done.”

Mstarr Productions has put together a livestreaming solution enabling clients to convert their events into virtual conferences, broadcasting to delegates from the safety and comfort of their chosen quarantine location. Not only do they facilitate the livestreaming process, but they have also set up a fully equipped stage, complete with brandable panels and professional lighting, in their warehouse in Kya Sands so that presenters, speakers and performers have a platform on which to present professionally.

“We’ve all seen the videos of presenters live streaming from home with various domestic interruptions and poor sound quality. We decided to capitalize on economies of scale to provide a professional setup (which can be personalised and branded) at preferential rates in light the economic crisis many companies are facing” says Thabang Makofane, Mstarr Productions Managing Director.

The Event Technical Solutions provider has also partnered with PR agency Pickled Ginger to develop relevant conference content in the form of a virtual panel discussion with the likes of Dr Riyaad Moosa and Erik Vermeulen, facilitated by comedian Chris Forrest. “The Art of Resilience” provides employees with insight and information on the medical and business effects of COVID-19 and can be presented as a live feed or pre-recorded depending on availability.

“With the uncertainty we’re facing as a collective, we figured everyone will be hoping to give employees some peace of mind and perspective on what the future holds for themselves and business after the pandemic. It’s a discussion relevant to all companies” continues Manelis.

If you would like more information on their live streaming solution or on any of the presenters or packages mentioned, please contact Mstarr Productions on mstarr@pmpgroup.co.za.

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