With leading suppliers and experts from the world of media and entertainment and an assortment of engaging activities, workshops and presentations on display, Africa’s biggest and most successful advanced technology trade show is back this year, with even more to offer.

The biennial Mediatech Africa trade show is in its seventh run and has grown exponentially over the past 12 years. 2011 saw 6 395 feet eagerly walk through the door as industry professionals and enthusiasts flocked to The Coca-Cola Dome for a piece of the action. With over 800 brands on display represented by 125 companies, visitors were spoilt for choice.

An astounding variety of products and services in AV system integration, film and broadcast, production and post-production, as well as live event and studio technology ensures that Mediatech Africa caters to a dynamic visitor experience. Once again, international speakers will take to the stage delivering the latest in technological trends and cutting edge industry development and the renowned Screen Africa Technology and Production Conference will hold its place as a highlight and a must-see on everyone’s itinerary.

It’s no wonder that the advanced technology exhibition is creating international appeal to global leaders and manufacturing executives, who have become regular attendees. Mediatech Director Simon Robinson says there are high hopes that this year’s trade show will attract more African delegates than ever before. Says Robinson: “Mediatech provides a great opportunity for product suppliers and customers to engage with the local market. It’s a valuable platform for distributers and industry professionals to experience the latest trends in cutting edge technology.’

When visitors aren’t being captivated by live outdoor sound demos or exploring ample opportunities to network and rub shoulders with key players in the industry, they are invited to join in on a spread of training presentations and technology workshops.

Driving an initiative to raise the bar of professional standards in the South African industry, SACIA will deliver an Internet Protocol & Network Essentials for Broadcast Engineers course focused on the broadcast market and run in association with the International Association of Broadcast Manufacturers (IABM). They will also be running an InfoComm accredited GEN111 Essentials of AV Technology course that provides in-depth explanations of the science and technology for basic audio-visual system integration. The Screen Africa Technology and Production Conference is another essential Mediatech activity for anyone looking to gain insight into the latest technological trends in the broadcast and film sector. Brought together and presented by industry professionals, the conference will teach people to get optimal use of technology, allowing them to inject even more creative content into their productions.

Confirmed exhibitors for this year include: Viva Africa, Extron, Technology Innovated Distribution, DWR Distribution, AV Systems, Concilium Technologies, Inala, Audiosure, Sound Harmonics, Matrix Sound, Macro Video and Telemedia.
Visit Mediatech Africa at The Coca-Cola Dome, Northgate, Johannesburg from 17 to 19 July. Register for free online at www.mediatech.co.za before 7 July and avoid paying R50 entrance at the door.