Avid® (Nasdaq: AVID) recently announced that the famed Iridium Club in New York
City’s Times Square, has embraced Avid Everywhere™ to help maintain the club’s
intimate musical experience for one of the most critically-acclaimed live music
shows on US television, public television’s Front and Center: Live At TheIridium. The
Iridium implemented an integrated, end-to-end workflow powered by the Avid
MediaCentral Platform, with Avid Artist Suite creative tools for live sound
production, and audio and video editing.

The Iridium crew realized that their old analog system was unable to meet the
requirements for the Front and Center show, as well as the ever-expanding needs of
their regular night shows. Rather than renting a system every time they had a
shoot, the crew decided to explore the idea of replacing their system with a digital
one that could handle their requirements. They selected the Avid VENUE S3L-X
System as their main front of house console and backup recording system, which
works alongside their main Avid Pro Tools® HD recording system, and the series is
edited using Avid Media Composer® Software.

A fully networked digital mixing system for live sound, the portable, modular
nature of the S3L-X perfectly suits the intimate setting of the club. “The S3L-X fits
our needs perfectly, from the small console footprint, to the very well thought out
console design and feature set,’ said Robin Lai, audio engineer and producer at the
Iridium. “We installed it in one day and had it ready for the show that night. The
first time I used the system it was up and running in less than 10 minutes. The
overall sound quality has improved over our previous system. Even our staff
commented on how much better it sounded.’

“To have the famed Iridium Club and the highly acclaimed Front and Center show
implement an all-Avid workflow demonstrates the power of the integration between
Avid Artist Suite solutions,’ said Jeff Rosica, senior vice president, worldwide field
operations, Avid. “The Avid MediaCentral Platform gives musicians and venues the
speed and efficiency they need to produce the best sounding live
performances.’