OpenCo recently commissioned Howard Audio to compose the original music for
BMW’s latest radio campaign. True to BMW’s passion for innovation and authenticity,
rather than go down the library music route, they wanted to have bespoke music
composed.
The brief from BMW was to fuse the rich history and tradition of BMW with
innovation and looking towards the future. Musically we achieved this by fusing
orchestral instruments with modern contemporary beats. Adding the voice talent of
Anton Engelen and Michael Richards to the mix completed a very enjoyable
campaign to work on.
We were also responsible for the final mix of these spots, with our fantastic, newly
married audio engineer Lebo Maboa at the helm.
Here’s the track:
