Bosch Security Systems introduces In-Store Analytics, a solution to provide retailers
with valuable insights on store traffic for improving operations, customer engagement
and sales.
As part of the solution, Bosch IP panoramic cameras are installed to provide high
visibility of the retail floor. The cameras use on-board Intelligent Video Analytics to
create position data of shoppers’ movements. This data is then sent directly to the
Cloud where it is further processed without video streams ever leaving the retailer’s
premises, thus maintaining shopper’s privacy. Unlike many systems that need on-site
PCs to pre-process the video streams, limiting their performance to a few cameras per
site, Bosch’s solution easily scales to cover even the largest retail stores with a high
camera count and large multi-store chains.
In the Cloud, position data is mined into performance results and visualisations that
are shared with the retailer through customised web interfaces for merchandisers and
operations managers.
For merchandisers, In-Store Analytics delivers shopper behaviour insights to enable
more informed decisions. Sales of retail products often depend on their placement
within the store and at what point shoppers see the items on their journey through
the retail floor. In-Store Analytics provides merchandisers with store traffic
visualisation tools, such as a flow analysis, to determine if shoppers are moving
through the store in the way that they intended. The solution shows where shoppers
walk, stop and dwell, and provides performance metrics such as engagement times
and rates, based on the actual number and behaviour of shoppers at a display. This
helps merchandisers evaluate the performance of each display in the store, providing
them with the information they need to increase customer engagement with products,
which can lead to increased sales and revenue.
For operations managers, In-Store Analytics provides insights into department and
store level traffic. Operations managers can use these insights tool ensure sufficient
staff is onsite to serve shoppers during peak times. Traffic data also enables retailers
to track customer service quality over time.
“In-Store Analytics was developed based on input from retailers who stressed the
value of actionable data,’ said Chris Larcinese, Regional Marketing Manager, Bosch
Security Systems.
Retailers will benefit from actionable insights from the solution, as the shopper data
delivered by In-Store Analytics has a high accuracy rate. This is due to the superior
reliability of the Intelligent Video Analytics that comes standard on Bosch FLEXIDOME
IP panoramic 7000 MP cameras, as well as the advanced cloud-based processing
algorithms that filter the shopper position data according to individual store
environments.
Kindly visit http://cloud.boschsecurity.com\ for more
information on In-Store Analytics from Bosch.