After the official approval of the antitrust authorities, the business partnership of
Bosch Security Systems and Sony Corporation in the field of video security solutions
became effective by February 1, 2017 – except for in China where the partnership
will start on April 1, 2017. Both companies will now focus on strengthening their
collaboration that was first announced in November 2016.

The partnership entails both a sales and marketing cooperation as well as a
technical collaboration. As part of the sales and marketing partnership, Sony’s video
security sales and marketing associates joined a newly formed dedicated team
within the Bosch Security System organization. Sony`s video security customers, in
all markets except Japan, will be served and supported by this sales and marketing
team. “We are happy to welcome these experienced colleagues in our organization
and are convinced we will further grow the business with Sony’s products by
providing excellent support and service to our customers’, says Michael Hirsch, Vice
President for Sales and Marketing of the Sony Security Business within Bosch. “We
are delighted that Sony’s video security customers are now being supported by
Bosch Security Systems. We are moving forward with this partnership which will
feature jointly developed products that fully leverage our industry-leading expertise
in video image quality and performance’, adds Toru Katsumoto, Deputy President of
Imaging Products and Solutions Sector, President of Professional Products Group,
Sony Corporation.

Regarding the technical cooperation, both companies are aiming to set new
standards with regard to high resolution video imaging, combined with excellent
light sensitivity, complemented by Bosch’s expertise in built-in video analytics and
latest bitrate management techniques. In March 2017, Sony will launch eight new
Full-HD (1080p) video security cameras within its sixth generation (G6) range of
network cameras, meeting the ever-increasing demand for greater image clarity
within the video security market. New G6 cameras’ high sensitivity capabilities
ensure that the colour integrity of images is maintained even in extreme lowlight
situations. At the same time, Bosch is updating its portfolio concerning video
analytics and bitrate management. Starting as of May 2017, all network cameras
from the IP 4000 series will be equipped with built-in video analytics as a standard
as well as latest bitrate management techniques combined with H.265 video
encoding, reducing bitrate by up to 80 percent. Both Sony’s and Bosch’s innovations
will be presented at the ISC West 2017 (April 5-7) in Las Vegas, USA.

The first jointly developed products are expected to be launched in 2018. “We are
looking forward to delivering best-in-class video security solutions to our customers
for both existing and new market segments’, says Gert van Iperen, President of
Bosch Security Systems.