After presenting its biggest dynamic showcase ever at last year’s IBC, Christie® marks its ninth appearance at IBC 2012 (Sept 6th – 11th, Hall 9 stand C30) with an integrated presentation that builds on that success.
Back by popular demand, the centrepiece of the Christie booth will be the dedicated broadcast set featuring Christie FHD551-X LCD backlit LED panels, a video wall and Christie HD10K-M 3-chip DLP® projectors.
Advanced display products will be committed to dedicated zones, within their own unique sets. One of the real eye catchers will be a curved screen display, using a Christie D4K25 non-cinema 4K projector (with 25,000-lumen output) in rear-projection, with the new (optional) Christie Twist™ 4K technology.
The booth will also feature the Christie® MicroTiles® Feature Wall, an impressive and dynamic display that has been designed around four 4 by 3 presentations, interspersed with 3 by 1 and 1 by 4 stripes. The Christie MicroTiles display makes way for a typical command and control monitor wall environment, with four additional Christie FHD551-X flat, backlit LCD HD panels (showing Control Room content) and a 3 by 2 Entero 50-inch cube wall display.
To showcase its latest projector range, Christie has designed a dedicated area on the booth where the new higher brightness Christie HD14K-M will perform, while a number of Christie J Series projectors – which mark the next generation of its 3-chip DLP® Xenon platform – will be presenting content onto a striking overhead curved surface. There will also be a separate area dedicated to Christie’s evolving and increasingly popular range of LCD projectors.
And in keeping with Christie’s use of its technology to its fullest, product information will be displayed throughout the stand, displayed on Christie MicroTiles.
In keeping with the IBC Big Screen’s reputation for demonstrating the very latest in digital cinema and broadcast technology, its Monday September 10th session will see Christie exploring answers to the widespread problem of getting enough light onto a projection screen to do justice to the 3D filmmakers’ craft. Traditionally, 2D movies are shown at a brightness level of 14 foot-lamberts (ft-L), whereas 3D has suffered dramatically in the brightness department, often shown at 3-4 ft-L.
Generally, this is because 3D equipment actually blocks up to 85 percent of the light that is produced by the projector. And, not surprisingly given Christie’s proud tradition of innovation, the first European demonstration of the firm’s latest, ground-breaking laser projection technology will be unveiled as part of the solution to the 3D brightness problem.
Dr. Don Shaw, Christie’s Senior Director, Product Management (Entertainment Solutions), will use the power of laser projection to crank the light level up to 14 foot-lamberts on a large screen to show everyone how spectacular 3D can look when delivered at 2D brightness levels. Attendees will witness the world’s first complete screening of a feature length movie using laser technology: Martin Scorsese’s “Hugo 3D”.