RTW, launched its new online store, operated by asknet, where customers can purchase a selection of RTW products directly from the company’s website. By clicking the “Shop’ icon on the recently relaunched RTW.com homepage, customers can buy a range of RTW metering and loudness tools.
With so much technology now available for download from the Web, RTW saw an opportunity to serve its customers even more promptly and efficiently. It chose asknet, a major worldwide provider of e-commerce solutions, to create and power the store because it enables RTW to sell its products in 26 different languages and in more than 30 currencies. This allows the company to reach the widest customer base as possible. Among the products available to purchase through the online portal are models from the company’s smart line of specialised meters, the TM3 Smart and TM3-3G Smart and the recently released Masterclass Plugins Loudness Tools software, with more units to come.
“At RTW, we strive to make metering products accessible to a wide range of customers, from traditional broadcasters and sound technicians to musicians and music producers,’ says Andreas Tweitmann, managing director, RTW.
“The launch of our new online store demonstrates our commitment not just to engineering great products, but also to exceptional customer service,’ adds Tweitmann.
The store operates similarly to most conventional online stores, making it familiar and intuitive for users. Customers can view and select items of interest, read product details and put them in a shopping cart. As the shopping cart is displayed at the top right of the page, customers can easily view the products they have selected.
Another special feature of the successful integration of RTW’s and asknet’s system is the web price service, which ensures that data exchanged between the asknet shop database and the RTW website is updated so that store prices in the product description are always displayed correctly in all currencies on the RTW website as well.
The online store’s launch coincides with RTW’s unveiling of its revamped website and updated url, www.rtw.com, which helps customers find the company website more easily.
