Sony Electronics is adding two new 4K Ultra HD TVs to its X series line-up. On the heels of the successful launch of the 84-inch 4K LED TV in September 2012, Sony will bring to market a 65-inch and 55-inch screen sizes in the X series. 4K Ultra HD TV, with four times the resolution of Full HD (3,840 x 2,160 pixels), delivers the most immersive home entertainment experience, with the highest picture quality regardless of the content or source.
“With two new sizes, the amazing 4K TV experience will now be within reach of many more consumers,’ said Geoff Sutcliffe, Senior Product Manager, Home Entertainment Products at Sony South Africa. “The 84-inch X series TV is an impressive sight and a status symbol for sure, but these new sizes mean that the beauty of Sony 4K can be experienced in any home environment – at a cost that is right around that of a premium HD TV.’
The X series of 4K LED TVs employ many technological advances to achieve their stunning picture. For example, the 4K X-Reality PRO™ picture engine reduces visual noise and corrects image shapes. TRILUMINOS Display LED backlighting is used in the 4K LED TVs to present rich, authentic colour with subtle tones while also replicating bold colours including hard-to-reproduce reds and greens. By integrating QD Vision’s Colour IQ™ optical component with Sony’s unique display technologies, these televisions achieve significantly wider colour gamut and provide a far more natural and vivid viewing experience with a heightened sense of depth. This wider colour gamut also enriches and improves picture quality of personal content captured on compatible Sony digital cameras and camcorders compatible with “TRILUMINOS Colour’, which contains wide-colour gamut information in its content. Furthermore, Sony offers Blu-ray Disc players compatible with “TRILUMINOS Colour’. Consumers can enjoy Blu-ray content shot in wide and rich colour.
Along with offering it’s best-ever picture quality, the X series TVs also offer a better sound experience by incorporating an end-to-end Sony audio solution. Utilising a Signal-to-Sound Architecture, these TVs incorporate Sony’s own magnetic fluid speakers and unique digital signal processing technology to deliver smooth midrange, lower vibration and deep bass. The front facing speakers on the X series 4K LED TVs extend Sony’s new design concept to match the exterior aesthetic of some of the other 2013 models for the home with a striking, angular, faceted outer cabinet – incorporating the Sense of Quartz design concept.
