Vivitek’s Split-Xcreen-Advertising is a unique concept aimed at generating new
revenue streams for public venues and is being presented at the current ISE trade show. The big screen “all-in-one’ TV combination of live broadcast and digital signage is has screen sizes ranging from 92 inches to 240 inches and has superior image quality realized by dnp Supernova screens – and is a public viewing concept is aimed at enriching consumer experience and strengthening customer engagement, enabling venue owners to realize a substantial Return On Investment.

Both local and national advertisers can display their respective messages simultaneously with live TV broadcasts; ensuring a high play-out frequency of ads and a subliminal association with premium (sports) content. Split-Xcreen-Advertising is bound to generate a focused audience which enables an effective reach of targeted consumer groups.

Split-Xcreen-Advertising is being demonstrated on a 100-inch dnp Supernova STS screen in combination with a Vivitek 7180HD ultra short throw projector. For larger venues, end-users are also offered the Big Screen Entertainment concept, using a dnp Supernova Blade, One (up to 120′) or XL (up to 240′) screen.

Supernova XL, billed as the world’s largest optical front projection screen, is on display at dnp Denmark’s booth. With video content provided by Fox Sports, 1080
Media (Clipper Around The World Race) and EMS Films and connected to an “inaudible’ Bloomline Acoustics’ Omniwave loudspeakersystem, visitors to ISE 2015 are being presented an astonishing audio-visual experience.