According to Acer, its worldwide projector market share has reached a historic-high of 8,3% in Q4 2014 and 7,9% for 2014, ranking third among market players. Since 2007, Acer reports that it has increased its market share each year, demonstrating strong growth momentum. The momentum of Acer’s projector business is most evident in the EMEA region, where the company registered a record 16,3% market share in Q4, according to the latest report from PMA Research.
Acer says it performed especially well in the Full HD 1080p 3000 lumens + segment, ranking first in EMEA and China in market share in 2014. Acer claims that these achievements can be attributed to its strong portfolio, which includes projectors with high brightness, WUXGA resolution and ultra-short throw capabilities, portable form factors with long lamp lifespans, and high-durability and powerful multimedia.
Apart from the breakthrough in market share, Acer projectors have also received worldwide accolades, including South Africa’s favourite projector brand at the 2014 Channelwise Awards, the iF Product Design Award and Leser Award (Readers’ Award) 2014 in Germany.
