Atlona’s success in the UK residential and custom install market has been bolstered by
the professionalism of RGB Communications, which has helped raise the visibility of
Atlona residential products and solutions in the region. Building on this success,
Atlona recently announced that RGB’s distribution role would be expanded to support
commercial sales, effective immediately.

“Atlona is already well-known for their superb range of switchers, matrix switchers,
distribution amplifiers, and more,’ said Gordon Innocent, chairman at RGB
Communications. “However, with the advent of its new Huddle Room and “Soft Codec’
solutions, “OmniStream’ AV over IP range, and the company’s recently-announced
“Velocity’ cloud-based control system and wireless presentation solutions, we believe
our extensive experience of more technically demanding “connectivity and control’
solutions makes us the perfect distribution partner to bring these new products to the
AV market.’

Innocent points to Velocity and the soon-to-be-shipping SW-510W for wireless
presentation support as particularly compelling for AV trends taking shape across the
UK, adding that the entire RGB sales and technical staff have completed training on all
new and forthcoming products.

“RGB’s sterling reputation for technical expertise and customer service perfectly aligns
with Atlona from a strategic perspective,’ said Ronni Guggenheim, Atlona’s general
manager. “Their tremendous success with residential project procurement and
confidence of specifying Atlona solutions within these integrations brings us the
utmost confidence that RGB will provide the same value for our commercial business.’