Kramer is focusing significant resources on adjusting the company’s strategic
direction in alignment with the industry’s AV/IP market shift. The company’s new
approach includes innovative software solutions combined with advanced hardware
and cloud technologies.
Together, these three building blocks epitomise the strategic shift towards new
markets – a shift that will lead to a new standard in the Pro AV industry.
“These are exciting times for Kramer. The Pro AV industry is converging, and we
are getting ready to take the lead and deliver technology innovations together with
a powerful and focused brand strategy’ said David Margolin, Director of Corporate
Marketing at Kramer. “Over the past few years, we have developed a multitude of
high-value applications and solutions incorporating the strategy’s new building
blocks, enabling us to target end-users,’ he added.
Kramer is presenting its strategic shift with new solutions and branding at
InfoComm 2016 in Las Vegas from June 8th through June 10th in C Hall, booth
C6825. The company’s new branding approach will be deployed worldwide in the
For Kramer @ InfoComm 2016 highlights, news, video interviews, and more, visit: