To underline the drive towards technological convergence in the pro-AV and IT
sectors, Prolight + Sound Guangzhou will return next year with a renewed approach in
the fair’s organisation. In addition to its comprehensive showcase of pro audio,
lighting, event and stage products, the 2018 edition will lean more towards integrated
solutions in the areas of audio, lighting, communication, conferencing and KTV.

Held from 10 – 13 May 2018, the fair will comprise of 13 thematic halls and the Y
Channel, all dedicated to the advancements in the pro AV and lighting market. Over
1,300 companies are expected to showcase their expertise across 130,000 sqm of
exhibition space at the China Import and Export Fair Complex, Guangzhou.

Recent economic statistics suggest that the global AV market continues to grow
rapidly, driven by the transition from projections to displays, the rising control of
integrated building systems, and the incorporation of cloud computing and SaaS.
According to the 2017 AV Industry Outlook and Trends Analysis, the global AV market
is projected to expand from USD 178 billion in 2016 to USD 230 billion by 20221.
With the second largest market share in the global AV industry, China remains a very
lucrative market for exhibitors and visitors.

Also, government initiatives have also played a significant role in strengthening the
industry. As part of China’s 13th Five Year Plan to enhance the technological edge of
the cultural sector, increased investment was made in the fields of audio, video,
lighting, visual effects and artificial intelligent displays. This has undoubtedly created
a broader prospect for the pro-AV and lighting market in China.

The vast possibilities created by the convergence of the AV and IT worlds will be
brought to the stage of Prolight + Sound Guangzhou. The latest integrated solutions
from China’s most burgeoning markets – the communication and conferencing,
karaoke and home theatre sectors – will be emphasised in the designated areas at the
Y Channel and the Audio Brand Name Halls.

Communication and conferencing are becoming an increasingly popular segment and
important aspect of the fair, particularly with the Chinese government’s greater focus
on cost optimisation, convenience and clarity in real-data transmission. This special
area will cover a wide array of conference systems, networks, as well as AV and
communication systems.

As more and more consumers pursue a personalised and integrated entertainment
experience both at home and outdoors, the demand for multi-functional karaoke
rooms and mini-theatres is growing at a staggering rate. The “Theatre K. Pub’ which
enjoyed great success last year, will expand once again for this edition. High-quality
karaoke systems, mini home theatres, customised installations, smart digital AV and
system integrations will be featured here.

Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong
International Science and Technology Exhibition Company (STE). For more details and
information about the show, please visit http://www.prolightsound-guangzhou.com.

1. Audiovisual and Integrated Experience Association 2017 AV Industry Outlook
and Trends Analysis (IOTA).